What is Digital Marketing?
"Digital Marketing ” is the process of building and maintaining customer relationships through online activities to generate sales and/or capture customers that are searching on the Internet for answers. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Over Traditional Marketing
- Puts the consumer in control
- Provides convenience
- Drives brand loyalty
- Reduces the selling cycle
- Builds your brand
- It is measurable
- It is cost effective
One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have 5 objectives:
- Reach the right audience
- Engage with your audience
- Motivate your audience to take action
- Ensure efficient spending on your campaign
- Maximize return on investment (ROI)
Branches of Digital Marketing:
- Search Engine Optimisation (SEO)
- Pay Per Click Advertising (PPC)
- Public Relations (PR)
- Social Media Marketing.
- Content Marketing.
- Affiliate Marketing.
- Viral Marketing.
- Influencer Marketing
All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, 'pay per click'.
Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services.
- Very fast
- Get targeted visitors within hours (sometimes minutes)
- Can yield highly profitable results
- Great testing platform and can be highly targeted
- Time of day
- Geographic area
- Keywords and phrases
- Immediate feedback
- No guarantees
- Heavy competition
- You pay regardless of any sales
- Competitive keywords demand higher bids
- Restricted to text and image ads
- Traffic stops when you stop paying
What is Social media marketing (SMM)?
- Social media is a medium or instrument for communication, like a newspaper or a radio.
- Social media = a social instrument of communication.
- Targeted traffic
- High return on investment (ROI)
- Does not require specialization or vast technical skills
- Ability to go viral therefore high visibility
- Cost effective (only time and effort)
- More time consuming than SEO and PPC
- No short term ROI
- Everything is public
- Ineffective use = brand credibility loss
ROI (return on investment)
Many tools and systems are available to calculate your ROI and to measure the effectiveness of your digital marketing campaign.
- Google analytics
- Google webmasters tools
- Google adwords
- Social media monitoring tools
WHICH IS THE MOST EFFECTIVE?
- Build a website
- Build links, build more links, and build even more backlinks
- Hope it shows up in Google someday
- Hope it displays on the results page with the right keywords (what people are typing in when they search)
- It was like fishing and hoping you will get a catch.
Our recognized and effective SEO service warrant high search engine position for targeted keywords to bring your online business to new heights.Our aim is to increase search engine referral traffic to your website on the terms or keywords which are most important for you.
As a recognized SEO Service provider, we have highly skilled SEO experts to take special care of your website with SEO activities and this is the reason because of our versatility in services we are listed among the best mobile apps development companies in India. We do not follow any of spam techniques for creation of backlinks. We formulate an organic link development strategy to get backlinks within relevant and good content. Our natural SEO promotion strategy involves coding analysis, website structure/ navigation verification, error rectifications, check the positioning of menus and many more to make your website more profitable with high conversion rate.
Our pricing for natural search engine optimization is different for different websites as per their complexity, requirement and budget. Tell us your requirements and we have a solution for you.
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